At 247 Direct Limited, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website, interact with us, or make a purchase.
1. Who We Are
247 Direct Limited
Registered Office: North Coullie Steading, Udny Green, Ellon, Aberdeenshire, AB41 6ST
Company Registration Number: SC841547
VAT Number: 491006216
Email: help@247direct.com
Phone: 0303 3301 247
2. What Information We Collect
We may collect and process the following personal data:
- Contact details (e.g., name, company name, address, phone number, email)
- Order details (e.g., items purchased, delivery address, payment information)
- Account information (e.g., login credentials if you create an account)
- Communication records (e.g., emails, support requests)
- Website usage data (e.g., IP address, browser type, device, pages viewed)
3. How We Collect Your Information
We collect information about you when you use our website, for example, when you order products and/or services, register for our newsletter, or complete our credit account application form.
4. How We Use Your Information
We use your personal data for the following purposes:
- To process and fulfil your orders
- To manage your account and provide customer service
- To send order confirmations, invoices, and delivery updates
- To respond to enquiries and support requests
- To improve our website, products, and services
- To comply with legal and regulatory obligations
- To send you marketing emails (only if you have opted in)
5. Legal Basis for Processing
We process your data under the following lawful bases:
- Contractual necessity – to fulfil our obligations in relation to your order
- Legal obligation – to comply with applicable laws and regulations
- Legitimate interests – to improve our services and prevent fraud
- Consent – when you opt in to receive marketing communications
6. Sharing Your Information
We may share your information with:
- Delivery and logistics providers (to fulfil your order)
- Payment processors (to process transactions securely)
- IT and website service providers (for support and hosting)
- Regulatory authorities (when required by law)
- We will never share or sell your personal information to third parties for marketing purposes.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. In the event of a data breach, we will notify the Information Commissioner's Office (ICO) and take steps to mitigate any potential harm.
8. Cookie Policy
[Last updated: 10/12/25]
8.1 Introduction
This Cookie Policy explains how 247 Direct Limited (“we”, “us”, or “our”) uses cookies and similar tracking technologies on 247direct.com (the “Site”).
We use these technologies to ensure the Site functions properly, to analyse usage, and— where permitted—to support advertising and marketing activities.
By using this Site, you agree to the use of cookies as described in this policy. You may withdraw consent at any time by adjusting your cookie settings.
8.2 What Are Cookies?
Cookies are small data files stored on your device when you visit a website. They allow the site to recognize your browser and remember certain information.
Cookies may be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored until they expire or are deleted)
- First-party cookies (set by us)
- Third-party cookies (set by external services such as Google)
8.3 Types of Cookies We Use
1. Essential & Functional Cookies
These cookies are required to operate the Site and enable core features such as:
- Adding products to your cart
- Secure checkout
- Saving preferences
- Preventing fraudulent activity
Without these cookies, the site may not function properly.
2. Analytics & Performance Cookies
We use analytics tools to understand how visitors use our website in order to improve performance.
These may include:
- Google Analytics
- Shopify analytics tools
Data collected may include your IP address, pages visited, time spent on the site, and interactions with content.
All analytics data is aggregated and does not directly identify you.
3. Advertising & Marketing Cookies
With your consent (where required), we use advertising cookies to:
- Show relevant ads across Google and other platforms
- Measure ad performance
- Build remarketing audiences
These may include cookies set by:
- Google Ads / Google Marketing Platform
- Google Merchant Center tracking
- Third-party advertising partners
These cookies may track your browsing activity across websites and help us deliver more relevant advertising.
8.4 Third-Party Cookies (Google Compliance Statement)
Our site uses cookies from third parties, including Google. These third parties may collect, receive, or use data from cookies for:
- Personalisation of ads
- Measurement of ad performance
- Cross-site behavioural analysis
In compliance with Google policies:
- We do not upload personally identifiable information to Google.
- Google may combine data collected through cookies with information already in their systems.
- You can learn more about how Google uses data by contact their support team directly.
8.5 Legal Basis for Processing (GDPR/UK GDPR)
We process cookies under the following legal bases:
- Essential cookies: Legitimate interest (Site functionality and security)
- Analytics & advertising cookies: Your consent
We ask for consent through a cookie banner for users in the UK, EU, and EEA as required by Google’s EU User Consent Policy.
8.6 How You Can Manage or Disable Cookies
You may manage or disable cookies in the following ways:
Browser settings
Most browsers allow you to block or delete cookies.
However, blocking essential cookies may affect site functionality.
Google opt-out tools
Users can opt out of Google advertising and analytics features using:
- Google Ads Settings
- Google Analytics Opt-Out Add-on
Cookie consent preference tool
If a cookie banner is present on our website, you may update your preferences at any time.
8.7 Data Retention
We retain cookie data only for as long as necessary to fulfil the purposes described above or as required by law.
Analytics and advertising cookies have varying retention periods controlled by their providers (e.g., Google).
8.8 Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in:
- Regulations
- Google Merchant Center requirements
- Google Ads/Analytics policies
- Our website functionality
Updates will be posted on this page with a revised “Last updated” date.
9. Google Compliance & Advertising Transparency
If we use Google services such as Google Ads, Google Analytics, or Google Merchant Center, we comply with Google’s data protection requirements. This means:
- We do not upload personally identifiable information to Google without proper consent.
- Any remarketing or advertising features follow Google’s restricted data usage guidelines.
- Users are informed that cookies or similar technologies may be used for analytics, advertising measurement, or personalized ads (where permitted).
Users may opt out of certain Google advertising functions through their Google account settings.
10. Data Retention
We retain personal information only as long as necessary to:
- Fulfill your orders
- Maintain accurate business and financial records
- Comply with legal, tax, or accounting obligations
When no longer required, data is safely deleted or anonymised.
11. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Accept cookies on an "opt-in" basis only
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data ("right to be forgotten")
- Object to processing or request restriction
- Withdraw consent at any time (where applicable)
- Request data portability
- To exercise any of these rights, please contact us at: help@247direct.com
12. Links to Other Websites
Our website may contain links to other websites. We are not responsible for the content or privacy practices of those websites. We encourage you to read their privacy policies.
13. Changes to This Policy
We may update this Terms of Service section from time to time to reflect changes to our practices, technology, legal requirements, or Shopify/Google policy updates.
Your continued use of our website indicates your acceptance of the updated terms.
Business Address: 247 Direct Limited, North Coullie Steading, Udny Green, Aberdeenshire, AB41 6ST, United Kingdom
Phone: 0303 3301 247
Email: help@247direct.com
The ICO’s address is:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
15. Copyright
All copyright and other rights in the content of this website are owned or controlled for these purposes by 247 Direct Limited. In accessing these web pages, you agree that you may only download the content for your own personal non-commercial use.
You are not permitted in any way to modify, change, copy, download, store, broadcast, transmit, show or play in public the content of these web pages for any other purpose whatsoever without the prior written consent of 247 Direct Limited.
Images used are for illustrative purposes only. While we strive for accuracy, occasionally errors may occur.